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 Here are four books that I think you’ll find invaluable to your online efforts.

Web Analytics: An Hour a Day (Paperback)
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts.

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Hardcover)
Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas and formats such as RSS, vodcasts and viral marketing, without neglecting the fact that technological wizardry can’t substitute for a well-thought out marketing program.

Search Engine Optimization: An Hour a Day (Paperback)
Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is written for anyone who has a web site and has yet to embark on the time-consuming process of optimizing the site for search engines. Both authors are experienced SEOs, and the book reflects the systematic approach they’ve developed whenever working with a new client.

Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) (Paperback)
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that’s exactly what Google AdWords does. It’s an awesome concept-but you can lose a bundle if you don’t know how it works.