Google Local Business Center Flagged Waiting for Content Check
What do you do when Google “Flags” your content in their Local Business Center? Recently, I had the opportunity to find out first hand how to fix this.In May Google decided to ignore the listing that I had created through the Local Business Center and instead substitute my listing with information that I suspect came from my Better Business Bureau listing. The main way that I was able to discern this was that the BBB listing had an old phone number which was now the only phone number for my business that was showing up in Google Maps, and Google listed the BBB as one of the pages related to my site.
Since I had been in the top 3 of the 10 pack for several keywords and after the substitution had fallen out completely I got busy working to correct the situation and that’s where it went from bad to worse. After I successfully claimed the listing and changed the number I had to do some editing. The new listing had no categories, no description etc.
To my surprise, after filling all of the information out I returned to the dashboard to see this:

I’ve created a lot of listings for clients and my own businesses and never run across this before, but my instinct was to adopt a wait and see attitude. Since I knew there wasn’t anything wrong with the listing I figured it was in some sort of queue at Google that a human would come around and check it and see there wasn’t anything wrong with it and would lift the flagged status. When a few days had gone by and there had been no change I started looking to see who else had, had this problem. Not surprisingly, I found that Mike Blumenthal had reported on the problem based on a post in the Google Support forums.
The solution posits that the listing has banned words and that this causes the problem and that removing these corrects the problem. Mike had a slightly different theory. He thought that listings which got flagged might be running into an issue with too many characters in a certain field as this has been a known problem. It turns out the problem may be neither.
I would suggest that the problem is a bug in the code. That Google has not commented on it because they don’t know where in the code the bug is coming from and they therefore can’t fix it. Non programmers find it hard to believe that this kind of thing can occur but ask a programmer, it happens all the time.
So how did I come to my conclusion? I tried removing the majority of the text in the description of my listing leaving just the line “We’re a small business search engine marketing company.” I returned to the dashboard to a changed notice. My listing was no longer flagged it was now awaiting an update. I should mention at this point that even before I removed anything from the description I was under the allowed 200 characters having used only 189, so it wasn’t a problem of too many characters in this field.
The next thing I did leads me to my theory that this is a bug which Google may know exists but hasn’t been able to find. I put the exact same text that had originally been there back in and submitted the listing yet again. And the result.
My recommendation is that you try removing all but a line of your description. Then, assuming you were happy with your listing as it was you put your original text back and submit again.


Given the Google’s propensity to offer up one error message for a multitude of actual situations, it is not unlikely that there are multiple causes for this error message to appear.
Mike
I have got a same problem, and the problem has been fixed following your advice. Thanks.
I am glad to hear this post helped Sean. I don’t think most people get that it isn’t about banned words. They think that correlation equals causation and the first word they delete that seems to resolve the problem is the word they think is banned. They should just try to resubmit the content it works all the time for me.
David
If the word S.C.U.B.A causes the flag and a Google employee overrides the flag and allows the listing does that not imply that there could be banned words?
Try adding the word “Google” or the word “locksmith” to any listing to see for yourself. I would agree that there are likely technical limitations that generate the message but for sure there are words that trigger the message as well.
Mike,
I actually agree with you that there are some words which cause content to be flagged. However, as you’ve pointed out to me Google seems to be lose about when they use which error message. Some times the issue is a banned word, but what has happened is that a lot of people have made the erroneous assumption that some particular word is banned when it clearly isn’t.
I would always suggest that a company try to clear the “flag” first by removing blocks of content and then replacing them and then saving the changes.
Thank You very much; after pulling my hair out for days – removing everything but one simple line of text – did the trick.
Cheers
Thanks for the info.
For me, the problem was that I had used ‘Google Adwords’ in my description.
It seems a bit unfair that I am a qualified Google Advertising Professional, but Google won’t allow me to put it in my local business listing!
If I put it back in, is there *any* chance that someone will look at it and approve it in the near future?
@ Jordan. As an Adwords Qualified Individual I completely agree with you, but no, there’s no chance that they are going to review it. At their whim they could change their policies, but then I would wait to see it published somewhere. Your best bet is to use other likely search terms pay per click, online advertising, search engine marketing etc.
Thanks David, I thought that might be the case…..
Gentlemen, thank you so much for your posts, truly was a help!! But I finally want to lay a rest to this whole thing.
Reasons for ‘flagged’ status
()*_-”‘&^%$#@! – Punctuation marks not allowed (allowable , . /)
Word flags – (don’t be silly words like ‘fetish’, ‘bondage’,etc. will get flagged for a manual review)
LENGTH HAS NOTHING TO DO WITH IT – REVIEW THE CONTENT AND YOU WILL GET RIGHT THROUGH! CHEERS!
Oh, and Google rocks!!
A fascinating thread … but (currently at least) my excitemnt has tuned to disappointment. Today, I first I deleted an exclamation mark – Tim Martin’s recommendation above – thank you. Second, I deleted some text per David’s article above – again thank you. Next I received the “Thank you we’ve received your changes message” … but …
Not only is my status still set to “Flagged”, the modified date is still set to “yesterday”! Refreshed, logged out, logged in – made no difference. Upshot? Google seems to be ignoring my subsequent changes.
I do have the word “Google” in my profile, but this would not account for the last modified date still being yesterday. Am I missing something obvious here ??
PS: The time difference would still not account for the above.
The word “google” will cause a flag every time. I wouldn’t put too much stock in the modified dates.
Many many thanks to all: Took the word “Google” out, replaced it with generic text – and voila – instant “Active” status
Way to go Ray! Thanks for sharing that. Without a doubt if you live in the US and you have Google in your local business listing you will be flagged. Oddly, if you search Google in Google’s Maps it looks like the same penalty is not applied in Europe. Check it out go to google maps and type in a search like Google Marketing or just click this link: http://maps.google.com/maps?hl=en&q=google%20marketing&um=1&ie=UTF-8&sa=N&tab=wl
I have been trying to find a solution for this for months, my solutions was to change the email addresss i had used, ie from google@domina name??
@Wyn,
It sounds like a good solution, did that work for you?