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Every once in awhile I run across a post like this claiming that your domain name doesn’t matter for SEO.  There’s one simple reason these non-thinkers are always dead wrong.

You may have noticed that I linked to Michael’s argument with the word post.  As a search engine optimization expert, I know the more SEO friendly thing to do would have been to link the phrase  “domain name doesn’t matter for SEO” to his page making the argument.  This would have helped search engines to determine that the page was about its actual topic and not just about the word “post.”

Not seeing the direct line of reasoning yet?  A great number of the people who eventually link from their site to your site will do so either with www.yourdomain.com or they will hyper link the phrase of your domain.  Either way, if you have chosen a domain name that includes your key search phrase you’ve just won yourself some bonus points.

Michael may be right that it doesn’t matter to the search engine what string of letters show up in the address bar, but that is simply missing the more important point about why they do matter.

So why is my domain name Dew Point Productions?  Who doesn’t like a challenge but perhaps the better question is if it is so insignificant why did Michael choose seo-theory for a url?