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Did you know that search engines can’t see the pictures on your site?It’s true. They’re very good at reading text, but they can’t see pictures or hear audio, so there’s no need to try and impress them with these. Now don’t get me wrong, the most important visitors to your site will always be human, but since the majority of those humans will find your site using search engines you better use the right blend of images and text to please both types of visitors.

If you wan to see what a search engine sees when it looks at your web site, use a free tool  like SearchEngineText.com. Put your url in and it will render a search engine view of your site.  You may be surprised at what you see.  And, if you don’t see plenty of the words you think your page is about then you will want to go back and rewrite your copy for that page.