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On Monday I did a workshop attended primarily by nonprofits.  On Tuesday I submitted a press release via PRWeb.com.  At 12:01 a.m. on Wednesday the release went out.  It’s what happened next that proves the value of using a service like PRWeb.By 7:00 am my time, Pacific, I was being queried on my possible interest in taking part as a guest speaker in a webinar series for nonprofits.  The query came from a prominent consultant in the field nonprofit marketing who has in essence created an online training institute for nonprofits.  How did she find out about me?

When I submitted my press release I did what I always do to get maximum visibility I targeted all the rss/news feeds that PRWeb would allow.  If you’ve never done an online press release, you may not know that there are two ways people (be they reporters or anyone else) are going to find out about your news.  They can search Google and Yahoo! News for the topics they are interested in or they can sign up for news feeds.  PRWeb has well over a hundred news feeds that you can choose from.  The trick in my opinion is to go as wide as possible.  So for example when I did the release on Tuesday I chose search engine marketing under the business category, nonprofits, miscellaneous, Websites, and small businesses.  That meant anyone streaming any of those news feeds from PRWeb would get my story.

Of course, I also took advantage of the two primary keywords I was optimizting the press release for search engine optimization and nonprofit.  This way anyone not familiar with PRWeb but signed up for news feeds with Google or Yahoo! news on either of these topics would also see the release.