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If you look through your search reports e.g. Google Analytics chances are you’ll find you show up for some strange and unintended search terms. If there’s a lot of search volume on those terms you may want to consider doing something about it. Some of the unintended terms this site shows up for include:12 point productions
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dew point portlan oregon
Early on I realized that the name dew point productions had it’s draw backs. Like a lot of business names it was chosen in part for personal and emotional reasons and in part for being brandable. The tagline and name work well together and it’s memorable. It just doesn’t play particularly well with search engines.
As can be seen by the fact that it shows up so well for many keyword terms it’s intended to show up for, it is obvious that the name vs, search problem can be overcome. All the same here is how it is a disadvantage. Every time someone searches and clicks on the site as a search result for something totally unrelated, like the dew point in portland oregon, they leave the site in under a second. This leads to a higher bounce rate and a reduced average time on site rate. These are factors Google takes into account when determining how good your site is and how high they should rank it. You might be able to whine and complain about how unfair this is, but that will get you nowhere.
Instead of complaining consider what you can do to help yourself and the search engines. On this site it has lead to a lot less referring to the company by the company name, this works out fine for the most part. A lot of sites have an over reliance on the use of the company name in the Title tag, meaning their title tag structure is always <title>Company Name >>Service or Product</title>. In our case we stay away from this. People who are looking for our Company will find a page with it in the title tag, but certainly every title tag doesn’t incorporate it. Another option is to use images for some text. We used to have text in our banner now we let the company logo speak the company name and since this is an image it is invisible to search engines.
Take a look at the keywords you’re being found for, do they all serve you well? Are there some you want to get rid of? If so, try some of the above techniques they may serve you well.
