It’s hard to say what thought process is going on in the mind of the person who registered SearchEngineOptimizationLocal.com on February 13th of this year, but they’re exposing more weaknesses in Google Local 10-pack results and giving some important lessons on local search ranking factors.Back in June David Mihm surveyed some of the most knowledgeable experts in local search on what the important factors were for showing up in the local space.  There were 41 factors.  At the top of the list of positive factors was claiming your local business listing and at the bottom was using a p.o. box.

SearchEngineOptimizationLocal.com is ranking for a number of cities + search engine optimization and their listing shows the importance of  some factors while calling into question the importance of others.  Here’s the listing and below that the surprising landing page.

And here’s the landing page.

What this suggests is that the most important ranking factors claimed by Mihm et.a:

1)  General importance of claiming Local Business Listing
2)  LBL address in city of search
3)  Proper Categorization of LBL
4) Product / service KWs in LBL title

Are indeed the most important factors and everything else is secondary and in some sectors completely unnecessary.

There’s one more interesting thing about their listings and it can be seen in the San Diego listings above do you see it?  I’ll let this go for a little while and see if anyone comes up with the winning answer.  It’s very apparent so there’s no trick here.  Good luck.

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