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The first thing you need to know if you want to be found on the Internet is what terms people are looking for when they are looking for your product, service, or organization. Even when you think you know the language that might be used for finding the services and products that a searcher on the Internet might use, it sometimes turns out that the language of the organization is specialized language not in wide use.
So, how do you find out what people are actually searching on?
1. Brainstorm a list of words and phrases, which you think, best describe what you do keep these to 1 – 3 words e.g. drug addiction treatment. It’s best to do this on a computer in a text document.
2. Go to Google’s free keyword tool https://adwords.google.com/select/KeywordToolExternal which looks like this:
3. Leave it set to the tab that says “Keyword Variations†this is the default 4. Leave the box marked that reads “Use Synonymsâ€
5. Enter one keyword phrase in the text area. Don’t do as it suggests and enter more than one phrase at a time
6. Enter the code you see on your screen and hit enter. You should be met with a screen that looks roughly like this:
7. Further down your screen you will be able to see additional keywords to consider. For example the keyword phrase addiction treatment has drug rehab, alcohol rehab, substance abuse treatment and several other phrases. Some of the alternatives for your term are phrases you will probably wish to add to your list.
