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sometimes it pays to think natural. Read this before you start buying those expensive pay per clicks.

This isn’t the post I set out to write this morning, but while researching a title, yes I research titles, in fact you could call this behavior keyword search optimization I ran across an interesting little example of why some folks should slow down the trigger finger on buying pay per clicks.

Take a look at the image below:

In case the highlighted yellow is too small to read I’ll type it out here: keyword search optimization. Now notice that almost completely green bar on the left, that bar represents advertiser competition and with so many people competing for it you can guess the clicks are probably pretty spendy if you want to be at the top of the list.

The thing is that when you do an exact phrase match search for this term there are only 9,22o results. Only the first one is even halfway optimized. By this I mean it is the only one that uses keyword search optimization in the title, and it only does this after a couple of other words. Of course I say this assuming that you haven’t come to this page via search, when and if it works it’s way to the top, and I have ever reason to suspect that it will. Why I am so confident? Take a look at the Title in the browser bar, and at the url structure and at the title on the page and at the keyword density. Sure someone at Google could push it down, but barring that, this page with this low of competition almost can’t help but rise to the top.

So if I were adwords.google.com or allbusiness.com or any of the other advertisers that I see are paying for clicks for this term, I would really have had to give a second thought to optimizing a page for the term keyword search optimization. After all wouldn’t doing so generate a lot more credibility?