Fred R. Barnard Got it Wrong

Fred who?  You know the guy who popularized the idea that “One Picture is Worth Ten Thousand Words.”  You see Fred was talking about streetcars not search engines.

If you want to get a glimpse into the mind of a search engine imagine they’ve completely redone Louvre.  Everywhere that a painting used to hang has been replaced with a frame around the text .img.   How long would you stay?  Would you keep coming back if that is all you found?  More importantly how would you categorize all those pictures?

That’s the world a search engine faces.  I’ve been criticized for not including enough images in my Web sites and I know it’s true.  I’ve probably trained myself a little to well to behave like a search engine when flying through cyberspace, but that’s partly because my clients have taken Fred’s advice hook line and sinker (insert man fishing and big fish on end of line image here).   Yeah I know you were hoping I would break down and use a photo.

Of course it isn’t an either or world.  In reality you do need images, people love them and at the end of the day the Internet was not built for the pleasure or use of web crawlers it was built for you and me.  The solution is pretty simple, each time you use a picture write an “alt tag” or alt attribute into the code.  If you aren’t a code monkey, than make sure that your designer either does this or if you’re using a content management system that it is capable of inserting alt attributes for you.

Categories: Images

3 Responses to “Fred R. Barnard Got it WrongComment RSS feed

  • Jack
    February 20th, 2009 11:13 pm
    #1

    Hey, this was a great post. Really informative. I bookmarked it, and will definitely be coming back. :D

  • Auto Glass Shop
    July 30th, 2010 2:19 am
    #2

    Impressive ! I would like to link a picture to illustate your excellent article, but I don’t understand how to do ? Can someone help me ?

  • Louella Franca
    August 17th, 2010 6:42 am
    #3

    Almost everyone that earnsmoney on the internet (even the millionaires) do so through affiliate marketing. Being successful in affiliate marketing involves applying the formula that makes other affiliate marketers successful. For instance, autoblogging. Autoblogging has been one of the least well-known forms of making money on the internet for quite some time… primarily because it’s quite difficult to make a good auto-blog. Yet, when done right, it can provide you with a perpetual passive income with the only real work required being the setting up process. Video Marketing, and several other marketing strategies are all designed to drive traffic to your site, can be incorporated gradually in order to raise the position your site appears in the SERPs when any one searches for a term related to your site. And yet, even this can be totally automated.