If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Google keeps adding tools to the marketer’s toolbox.  On June 20th they added a new layer to Google trends and though they made no mention of it being used this way they gave marketers a tool to help us make Adwords Content Network placement decisions. How so?

This new tool allows you to compare the traffic, geographical location and top keywords of up to 5 Websites. Want to advertise your widget in California on some influential area blogs, but not sure which would be best put them all in Google Trends and hit go.

Not only that, but since the tool also shows you other sites also visited by the site’s visitors you can use it as brainstorming tool for places to advertise.

On a side note Michael Gray, a well reasoned critic of Google, busts Google for lacking transparency with this tool.  Michael has an excellent point.   You see, Google left itself out of the data set.  It also left a number of its own properties like YouTube out of the data set.  At the same time Google refuses to let other Website owners opt-out.  This is unquestionably wrong for Website owners and ultimately wrong for Google whose very existence (not to mention profits) requires the trust of Internet users.