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I’ve been trying to teach my friend Brooks Van Norman about search engine optimization. The problem with Brooks is that he already does this stuff naturally. Not that that’s a problem for him, but Read the rest of this entry »

Recently a client of mine was contacted by a search engine placement firm out of California with an offer to get her a guaranteed top spot for search engine placement. My client was curious what they could offer knowing that she already has excellent search engine placement so she allowed them to send her a “report” on how she was doing. Here’s what she found out. Read the rest of this entry »

There are a lot of subtleties in search engine optimization.   Learning those subtleties and applying them can make a large difference in your site’s overall performance.  Lets say for example that you have some broken links in your site that are causing visitors to get 404 errors.  Can those hurt your rankings?

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