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Every once in awhile I run across a post like this claiming that your domain name doesn’t matter for SEO.  There’s one simple reason these non-thinkers are always dead wrong. Read the rest of this entry »

Fred who?  You know the guy who popularized the idea that “One Picture is Worth Ten Thousand Words.”  You see Fred was talking about streetcars not search engines. Read the rest of this entry »

A friend of mine likes to say that what I do, search engine optimization, is “tricking the search engines. Read the rest of this entry »

If you look through your search reports e.g. Google Analytics chances are you’ll find you show up for some strange and unintended search terms. If there’s a lot of search volume on those terms you may want to consider doing something about it. Some of the unintended terms this site shows up for include: Read the rest of this entry »

If you ever needed to be convinced of the importance of split testing just watch Google search. Read the rest of this entry »