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Mark Twain said, “The difference between the right word and almost right word is the difference between lightning and a lightning bug.” How could he predict so well the truth about finding the right keywords to optimize for. Read the rest of this entry »

The first thing you need to know if you want to be found on the Internet is what terms people are looking for when they are looking for your product, service, or organization. Read the rest of this entry »

If you wanted to get a good idea of the problem you face getting found in cyberspace you might try getting away from the city and looking up at the sky on a clear night. From any one place you are able to see somewhere in the neighborhood of 2,000 to 2,500 stars. Another 2,500 to 5,000 stars are actually visible in the Milky Way, but that is only a tiny fraction of the 100 billion stars the galaxy holds. When you search the Internet you typically see a results page for 10 results of the more than 20 billion documents that are out there. Read the rest of this entry »